The Global Management Team of Husqvarna during the India Launch of their operations here in Coimbatore.
Coimbatore, May 4, 2017: Husqvarna, a world leader in forestry and landscaping equipment is launching their array of outdoor power products and innovative solutions for forest, park and garden care in India today. The Swedish brand which has already carved a niche in 100 countries for more than 325 years, offers a robust range of quality products that are best suited for Indian conditions. Husqvarna aims to bring an ease of access to modern engineering and help in boosting the productivity with their diverse range of products.
The Swedish brand has established an Indian entity based out of Chennai to cater to the needs of the sub-continent. Based on a careful understanding of the market, the brand comes in with a range of products from the global portfolio and is also evaluating the various solutions that can be offered to the Indian needs. Husqvarna India presently has a strong network of about 60 dealers in the country and this is expected to grow beyond 100 dealers by the end of 2017.
“We have evaluated the market potential of India and believe in India being one of the fastest growing markets for us. Our products are especially engineered for tough market conditions like India, enabling users to handle sturdy jobs efficiently. We are coming in with handpicked products and are growing a network of dealers to make sure the right product reaches the right consumer at the right time. Learning from the challenges faced by global forest and landscaping industries, we believe we can offer the best to the Indian professional and corporate sectors with our efficient power equipment,” said Rajesh Raghavan, Managing Director, Husqvarna India during the launch.
India is one of the fastest growing markets and holds a tremendous growth potential. The estimated combined market size of the industry is INR 3000 crores. The company is expecting a market growth of around 10% for premium hand held outdoor power tools over the next 3-5 years.
Pavel Hajman, Global President, Husqvarna Division said, “Husqvarna’s success around the world has been earned because of our focus on the customer and on meeting the needs of many different markets. In India, we are committed to helping our customers increase their productivity and improving their standard of living. Our strategy going forward is to work towards increasing our market share and to expand our portfolio to include various new categories from our global portfolio. Husqvarna’s team of experts have worked together in mapping out the potential from the robust and well proven machines in the launch range to the newest products using cutting edge technologies such as battery and robotic machines. We are also looking into how Husqvarna’s technical solutions can be utilized in India to support professional landscapers.”
The Global Forest and Garden market is growing steadily. Over the last five years, the market value is estimated to have increased around three percent per year. The addressable market for forest and garden products in regions and segments where Husqvarna Group is active is estimated to be SEK 185billion (INR 1352 bn.)
Husqvarna manufactures high-end power products in specific areas like Chainsaws, Brush Cutters, Trimmers, Blowers, Misters, Sprayers, Ride-on mowers, Walk-behind lawn mowers, and Robotic mowers, amongst others. Many of these products are available with either petrol engines or battery powered motors which allow us to offer the right product for a wide range of applications and use situations. Husqvarna also offers a wide range of protective clothing, accessories and spare parts to support the range and ensure the highest performance throughout the life of the machine.
Husqvarna will focus on ergonomics, safety and longevity of the product life. The company being an expert player in outdoor power equipment is also actively working with the relevant government ministries and subsidiaries in targeting various schemes and subsidies granted by the government to make their cutting-edge products available for agro-industry at an affordable price.
Husqvarna plans to encourage sustainable farming in the Indian agro industry utilizing their innovative power tools with higher fuel efficiency which will help in reducing the cost of operations by adopting greener technology. One key aspect of Husqvarna’s investment in a subsidiary business in India is to ensure the spare parts and technical support required to ensure Husqvarna products perform to the expectations of the end users long after the initial purchase is made.
The company has also been recognized by ‘Global 100’ as one of the most sustainable companies in 2014 and has also been included in the ‘FTSE4Good’ which awards companies based on environmental, social, governance criteria
Husqvarna is a brand within Husqvarna Group. Since 1689, Husqvarna has manufactured high performing products and delivered industry-changing innovations such as anti-vibration and automatic chain-break on chainsaws, as well as the world’s first commercial robotic mower. Today, Husqvarna offers a broad range of high performing outdoor power products for parks, forest and garden, and represents technological leadership in the key areas; chainsaws, trimmers, ride-on mowers and robotic mowers. Husqvarna products are sold in more than 100 countries, mainly through servicing dealers.
Husqvarna Group is a global leading producer of outdoor power products and innovative solutions for forest, park and garden care. Products include chainsaws, trimmers, robotic lawn mowers and ride-on lawn mowers. The Group is also the European leader in garden watering products and a global leader in cutting equipment and diamond tools for the construction and stone industries. The Group’s products and solutions are sold under brands including Husqvarna, Gardena, McCulloch, Poulan Pro, Weed Eater, Flymo, Zenoah and Diamant Boart via dealers and retailers to consumers and professionals in more than 100 countries. Net sales in 2016 amounted to SEK 36bn and the Group has around 13,000 employees in 40 countries.